Creating a repeatable sales process is a challenge for many businesses. There’s an unlimited amount of advice out there; plenty of experts willing to provide a one size fits all approach, and a plethora of advice in every corner of the internet. But what will set your business apart when it comes to nailing your sales targets and achieving your business goals? Here are 10 tips for improved sales from JWPS.
1. Understand Your Niche
Clarifying exactly what your business does best and exactly who needs it may seem basic, but it’s surprising how many businesses are fuzzy on the details. Nail this first, no exceptions.
2. Know your Goals
What do you want to achieve? You want to improve sales. What does it mean to improve sales? Give it a figure. Would a 30% increase be enough? Clear goals equal clear results. Focus on what you want, and you’ll be better equipped to focus on achieving those goals.
You’ve heard the phrase, “Hard work beats talent when talent doesn’t work hard.” You might have the very best intentions about growing your sales, but if you’re really not prepared to put the hours in, the results simply won’t be as good. Getting lucky may work sometimes, but nothing beats knuckling down and committing to the daily grind. Long term sales success is earned.
4. Monitor your Attitude
Positivity breeds positivity. If you’re positive about what you’re selling, your emotions will be transferred to your customers through your attitude, words and actions. If you’re not fired up, it’s time to monitor your attitude.
5. Tap into Talent
Find the talent, and hire them. A salesperson with a killer attitude, a solid work ethic, and an infectious attitude will get you so much further than settling for the mediocre and wasting time and money on extensive training. It might cost more now, but it will pay off.
6. Invest in Coaching
Even the best salesperson will benefit from the direction professional training can provide. While the thought of borrowing time and money from an already pushed schedule or budget may seem counter-productive in the short term, investing in coaching to drive your team forwards will not only produce results quickly, but in the long term.
7. Work with Personalities, not Against Them
Know your team and work with each individual’s personality style. We’re not saying that’s easy, but identifying key characteristics of an individual enables a good manager to leverage their strengths to maximise team performance.
8. Time Management
Another very simple concept; but an incredibly valuable one. Effective time management will ensure team members show up with a plan, put the work in, and avoid getting sucked into low priority activities.
It’s not just high commission and bonuses that motivate a team. Offering the end user something special, something that will excite them, is imperative to an enthused sales person. We’re not saying commission isn’t necessary, but it’s by no means the be all and end all.
Rewarding wins is a great way to offer your team a boost, and dispel the stress and pressure that builds up while working towards a goal. You’ll be surprised at how far a little celebration goes when it comes to motivating a team to reach future goals.
Book your Free Sales Consultation
Here at JWPS, we firmly believe that there is no ‘one size fits all’ strategy to improving sales. We offer a free initial consultation meeting to provide you with an honest approach to business development. To find out more about how we can help you with sales consultancy, or to book your free consultation, please call us on 0845 644 0637.