The generation of new sales leads is absolutely essential for the growth and development of a business. In an ideal world, you’d have an unlimited marketing budget, from which advertising, PR, promotions and campaigns would miraculously appear. Realistically, many small to medium sized businesses will have to tap into their stream of potential customers using resourcefulness, ingenuity, and a fair amount of grit.
Luckily, there is a huge range of tried and tested techniques that you can use to increase your client base and improve your sales. JWPS has compiled a handy list of useful techniques that you can use to tap into your stream of potential customers today.
Advertise your Products and Services
Whilst businesses are encouraged to spend approximately 3 to 5% of their revenue on advertising activities, successful advertising spend is really only dependent on its effectiveness. One of the best ways to gauge the effectiveness of your advertising is to simply ask your customers where they heard about you. In addition, it is absolutely vital to define the demographics of your target audience in order to establish which the best form of media to use is.
The thought of a social function focussed on business may not be your idea of a good time, but do not underestimate the potential of networking when it comes meeting new clients. Take your pick from the local Chamber of Commerce, business functions, dinners, and community organisations, and get stuck in. You’ll be amazed at the results.
Make the Most of your Website
Driving potential customers to your website is a valuable skill when it comes to acquiring new clients. Your website is effectively the shop window to your business, so make the most of it. Investing time and money into search engine optimisation, content marketing, and AdWords will lead customers directly to you, and keep them coming back for more.
Cold callers do sometimes get a bit of stick, but if it’s done in the right way, the practice can be extremely effective. Although people are often hesitant about hearing a pitch from someone they don’t know, a talented telesales executive can make them feel at ease; and fast. Whether they set up meetings for you, start building relationships, or simply warm things up for future correspondence, telemarketers can be a very valuable addition to your sales team and a great way of increasing your stream of potential clients.
Lead Generation and Appointment Setting Services
For expert advice and help on increasing your client base and your sales, look no further than JWPS. Our high quality lead generation services bring in results for a variety of business. If you need some help with building accurate prospect lists, outbound calling and follow ups, or appointment setting, call us today on 0845 644 0637. We even offer a free initial consultation!