Are Buzzwords Killing your Sales Pitch?

Are buzzwords killing your sales pitchA successful sales pitch has the power to captivate an audience, build trust, and ultimately initiate the sale of a product or service. Ensuring a sales pitch ticks these much sought after boxes can be tricky, especially when the phrase itself conjures up ideas of a salesperson talking at someone. Effective communication in the form of a so called ‘pitch’ requires a collaborative approach to the conversation where both salesperson and prospect enter into a dialogue, rather than a monologue from the seller.

The Buzzword Trap

A common trap to fall into when writing a sales pitch is relying on buzzwords. They’re easy to drop in, widely understood, and extremely common. Here lies the problem. Do you want your sales pitch to parrot the same old hackneyed phrases you hear rolled out in mediocre presentations and off the cuff comments? We believe the answer is no.

When delivering your sales pitch, it’s widely understood that your proposition should be summarised in a clear, concise, and simple way. It is critical to think about the type of language you are using; every word needs to be there for a reason, have a specific purpose, and be easy to understand. Trendy buzzwords often won’t cut it. Not only are they overused, they’ve often been so overused that they become almost meaningless. Is your business innovative? Don’t just say the word, prove it with examples. Do you think outside the box? Drop the cliché and demonstrate your creative thinking by describing your ideas and their impact.

Ditch the Fluff

Buzzwords, marketing speak, office jargon; call it whatever you want to. It’s become so common in today’s business world that instead of creating understanding and clarity it can actually do the opposite. At best it’s annoying, and at worst, downright confusing. It doesn’t matter if you continually state that your company is ahead of the curve, without real content and results behind this statement, you’re just filling your pitch with fluff.

A 2016 report into the most-used words on the professional networking platform LinkedIn highlighted the problem. Danielle Restivo, Senior Manager of global communications programmes at LinkedIn said: “We wouldn’t describe ourselves as ‘motivated’, ‘driven’ or ‘enthusiastic’ in real life, so why do it on a LinkedIn profile? We’re encouraging marketers to show off achievements through photos, presentations and examples of other work to demonstrate how they are ‘passionate’ or ‘creative’ rather than use overused buzzwords”.

Effective Pitch Presentations

Here at JWPS, we know how important those pitch presentations are for your business. But how confident are you on delivering them? If you feel that you don’t have the time to spend on developing and presenting your sales pitch, we can help. To find out more about our presentation delivery service or to book your free initial consultation, call us today on 0845 644 0637.